TORONTO (January 19, 2010) – Honda today announced a donation to the Red Cross of more than $300,000, as well as portable generators, water pumps and other Honda products for use during humanitarian relief and recovery efforts in Haiti.

The donation represents the collective contribution of the Honda family of companies in North America, which consists of sales, manufacturing, finance and research and development operations in Canada, the United States and Mexico, with employment of more than 31,000 associates.

"We want to help address the dire human need that Haiti is experiencing as a result of this disaster," said Manabu Nishimae, president & CEO of Honda Canada Inc. "Honda has supported the Red Cross in the past and will continue to work with them to assist with the effort to provide much-needed relief.

"The disaster in Haiti deeply affects Canada, since a large number of Haitians have made this country their home and many still have families in Haiti. Additionally, Canada has sponsored significant humanitarian efforts in Haiti for many years, which has strengthened the bond between our two countries."
 
The Red Cross has emphasized that the greatest current need is funding to support on-site emergency response teams. Honda has also been in close communication with the Red Cross regarding its need for material and equipment such as generators and water pumps on site, and Honda will continue to work with the Red Cross to determine its need for such support in Haiti.
 
The Honda donation consists of more than $300,000 in cash. This pledge will be augmented by a company matching gift available at various Honda companies, with funds designated to the Red Cross Haitian earthquake relief fund. 

Honda Canada, now in its 40th year of operations in Canada, employs more than 4,600 associates through its Canadian sales, manufacturing and finance operations.