One Year After the Earthquake, Honda is Stronger than Ever
One year after the devastating earthquake and tsunami that struck Northeastern Japan on March 11, 2011, our thoughts remain with those whose lives were lost and the people of Japan who continue the effort to recover from this devastating natural disaster.
We very much appreciate the patience of our customers who were willing to experience a delay in the delivery of some products due to severe parts shortages caused by the earthquake. We are thankful for their loyalty and for the expressions of support we received during these difficult times. We also deeply appreciate the generous humanitarian support of Canadians from coast to coast.
Thanks to the incredible dedication and teamwork of our associates, suppliers, and dealers, Honda has not only recovered from this difficult challenge, we are rapidly bringing new fuel efficient and fun-to-drive Honda and Acura vehicles to market.
Further, even as we faced the most critical parts supply issues last year, we continued to make investments in our flexible manufacturing operations in North America. We were thrilled to recently add production of the all-new 2012 CR-V to Honda of Canada Mfg. in Alliston, ON. Honda’s Canadian manufacturing facilities now produce Canada’s top two selling Honda vehicles: the CR-V, which is Canada’s best-selling import SUV, and the ever popular Honda Civic, Canada’s best-selling passenger car for the past 14 years.
In the United States Honda has invested $500 million in production facilities in Ohio that will build our advanced Earth Dreams Powertrain technologies. In Alabama we are investing $275 million to increase production. And we are thrilled that the new Acura NSX is being developed and will be built in the United States.
This past year also marked the 25th anniversary of Honda manufacturing in Canada. Since 1987, Honda has built close to 6 million vehicles and invested more than $2.6 billion in Canada. This coming year will mark the 30th anniversary of automobile production at our Marysville, Ohio plant.
We will never forget the tragedy that struck Japan on March 11, 2011. But the challenging spirit our team of associates, suppliers and dealers demonstrated in its aftermath, is now creating new value for our customers and is powering Honda into the future.
President & CEO
Honda Canada Inc.