OFFICIAL CONTEST RULES
The Civic License Plate Challenge

1. 1. ELIGIBILITY: NO PURCHASE NECESSARY TO ENTER OR WIN. The Civic License Plate Challenge (the “Contest”) is open to residents of Canada only excluding the province of Quebec, 18 years of age or older, and who have a valid drivers license. Employees, officers, directors, agents, and representatives (including immediate family members (spouses, parents, siblings and children and their respective spouses, regardless of where they reside) and members of the same household, whether or not related), of Honda Canada Incorporated (the “Company”), Rogers Blue Jays Baseball Partnership (“Blue Jays”) (collectively, the “Contest Sponsors”) and each of their respective parents, affiliated companies, subsidiaries, licensees, distributors, dealers, retailers, printers and advertising and promotion agencies, and any and all other companies associated with the Contest are not eligible to participate.. The Contest is subject to all applicable federal, provincial and municipal laws and regulations. Void where prohibited or restricted by law, rule or regulation.

2. 2. HOW TO ENTER: The “Contest Period” begins at 5:00 p.m. Eastern Time (“ET”) on Wednesday, April 20, 2011 and ends at approximately 8:30 p.m. on Wednesday, April 20, 2011 (the “Contest Closing Date”). Limit of one (1) entry per person during the Contest Period. There are three (3) methods of entry:

   1. (a) SMS Method. One (1) time during the April 20, 2011 Toronto Blue Jays™ Major League Baseball team (the “Team”) regular season home game (the “Game”), a scrambled word inside a license plate will be displayed on the main video board at Rogers Centre™ stadium (the “Stadium”). The scrambled word will be designed so that fans are asked to deliver this scrambled word in the form of a text message. Following the display of the scrambled word, all wireless customers in attendance at the Game will be cued as to when to text in. Using an SMS-enabled wireless electronic device send a text message containing the scrambled word to short-code 707070 (or such other short code as determined and communicated by the Sponsors) within the time limit specified. For more information on how to send a text message on devices operating on the wireless network, consult with your wireless provider. Standard text messaging charges apply according to your price plan.

      If the identity of an SMS messaging entrant is disputed, the authorized account holder of the wireless account from which the SMS message was submitted at the time of entry will be deemed to be the entrant. The individual assigned to the wireless account from which the SMS message was submitted is considered the authorized account holder. All text messaging entries must be submitted from a valid wireless provider wireless account that may be identified by sending a reply text message. The sole determinant of time for the purposes of receipt of a valid SMS entry in this Contest will be the time identified by the wireless network.

   2. (b) Written Entry Method: If you do not wish to enter in the manner set out above, you may enter the Contest by attending the Stadium guest services location at Section 120 and submitting a handwritten entry with the following information: the scrambled word that was posed on the main video display (see above), your seat location, your name and day & evening telephone number no later than the end of the second inning.
   3. (c) No Purchase Method. If you do not wish to enter as described in 2(a) or (b) above you may enter the Contest for free by filling out a ballot in full and depositing it in the ballot box located at Gate 13 between 5:00 pm and 7:30 pm on April 20, 2010. If an entrant submits an email address, the Blue Jays will use the same for prize notification purposes; however, eligibility to participate in the Contest is not dependent upon entrant’s provision of this information. Contest Sponsors are collecting personal data about entrants for the purpose of administering this Contest. No further informational or marketing communications will be received by entrants unless entrants provide Contest Sponsors with explicit permission to do so. Blue Jays offline privacy policy is available at www.bluejays.com/privacy, and the Company privacy policy available at http://www.honda.ca/HondaCA2006/YourHonda/Privacy?L=E

3. Grand Prize: There is one (1) grand prize available to be won consisting of a one (1) year lease of a 2012 Honda Civic Si (the “Vehicle”); with an approximate retail value of $7,000 (the “Grand Prize”). Grand Prize includes destination/freight charges and all applicable taxes.

Without limiting the generality of the foregoing, the following general conditions apply to the Grand Prize: (i) Grand Prize must be accepted as awarded and is not transferable, assignable, or convertible to cash. No substitutions except at Contest Sponsors sole and absolute discretion; (ii) Contest Sponsors reserve the right to substitute the Grand Prize or a component thereof for any reason with a prize or a prize component of equal or greater value, including, without limitation, but solely at the Contest Sponsors sole discretion, (iii) colour, accessories, and other specifics of the Grand Prize will be at the sole discretion of the Contest Sponsors; (iv) manufacturer’s warranty applies to the Grand Prize; (v) upon notification, the Grand Prize winner will be required to personally take delivery of his/her Vehicle from Honda Canada Inc., and present adequate personal identification. The Vehicle will not be released without the Grand Prize winner being present and adequately identified; (vi) Grand Prize will not be released unless and until the Grand Prize winner first shows proof of having a valid driver’s license and proof of satisfactory insurance; (vii) Grand Prize winner is solely responsible for all costs or expenses that are not included in the Grand Prize description above, including, but not limited to: insurance; all other costs associated with any upgrade or option packages that the Grand Prize winner may request and which Contest Sponsors, in their sole and absolute discretion, are willing to provide or have provided respecting the Vehicle; costs associated with obtaining a valid driver’s license, insurance , and all other costs incurred in accepting, claiming, or using the Vehicle. All applicable taxes (if any) on the Grand Prize, other than taxes specifically referred to in these Rules, are the responsibility of the Grand Prize winner; (viii) If the Grand Prize winner does not utilize any part(s) of the Grand Prize, then any such part(s) not utilized will be forfeited in their entirety and nothing will be substituted in their place; (ix) By accepting the Grand Prize, the Grand Prize winner agrees to waive all recourse against the Released Parties (defined below), if the Grand Prize or a component thereof does not prove satisfactory, either in whole or in part; (x) Contest Sponsors at their sole discretion may substitute a model year 2012 vehicle of the same or like model and style in the event of lack of Vehicle availability due to limited production or any other reason; and (xi) agree that before the Grand Prize winner takes possession of the Vehicle, the Grand Prize winner must sign the Company’s one (1) year lease agreement (the “Lease Agreement”) and must be insurable and eligible under the Lease Agreement terms and conditions. Without limiting the effect of the Lease Agreement, the following conditions shall apply to the use of the Vehicle: (a) Grand Prize winner must not have been convicted of a criminal offence related to the use or operation of a motor vehicle for which a pardon has not been granted, failing which he/she shall forfeit the Grand Prize, without any compensation whatsoever; (b) in the event the Grand Prize winner exceeds the 24,000 km limit, he/she will be responsible for a 0.15¢/km surcharge at the end of the lease; (c) license, gasoline, fees related to any infraction, usual maintenance fees and taxes other than those applicable to the lease are Grand Prize winner’s sole responsibility; (d) Grand Prize winner shall be solely responsible for any and all damages to the Vehicle that are not covered by the insurance; (e) only the Grand Prize winner will be authorized to drive the Vehicle; and (f) the Vehicle must be returned in the same condition as assumed, normal wear and tear excepted. Grand Prize will only be awarded to the eligible entrant whose full name and valid e-mail address appears on the Official Contest entry form.

Any costs or expenses incurred by the winner or guests in claiming or using their prizes including but not limited to lodging, transportation costs, meals, gratuities, taxes and any other expenses incurred and not specifically described as part of the prize are the sole responsibility of the winner. Prizes must be accepted as described in these rules and cannot be transferred to another person, substituted for another prize, or exchanged in whole or in part, for cash, subject to the provisions set forth elsewhere in these rules.

All taxes on prizes other than taxes specifically referred to in these rules as being the responsibility of the Contest Sponsors are the responsibility of the winner.

4. Draws: There will be a random draw held during the Game at approximately 9:00 p.m. to select a potential winner from all of the eligible entries received. The selected entrant will be contacted by the Contest Sponsors by way of phone call if he/she entered by SMS entry, at their seat location if he/she entered at Guest Services or by telephone at the telephone number included on the selected entrant’s no purchase ballot entry. The selected entrant who entered the Contest by either SMS or at Guest Services will also have his/her name or wireless telephone number posted at Section 120 of the Stadium. The odds of being selected as a potential winner depend on the total number of eligible entries received. To be declared a winner and claim the Grand Prize, the potential winner must:

1. (a) attend at the specified in-Stadium location within the time frame specified by the Contest Sponsors;
2. (b) correctly answer, a time-limited, mathematical skill-testing question without mechanical help of any nature that will be asked in person at the specified in-Stadium location during the Game; and
3. (c) be eligible according to the Contest rules and sign a Declaration and Release form. The Declaration and Release form requires a potential winner to confirm, except where prohibited by law, acceptance of the prize as awarded, eligibility to participate in this Contest and compliance with these rules and to release the Sponsors and each of their respective parents, affiliates, subsidiaries, divisions, dealers, advertising and promotional agencies, suppliers of the prizes, materials or services related to this Contest, and the independent judging organization, and each of their respective employees, directors, officers, shareholders, agents, successors and assigns from any liability and damages which could arise out of or are in any way related to the Contest and from the awarding, receipt, possession and/or use or misuse of any prize.
4. (d) if the potential winner entered outside the Stadium at the kiosk, they will be contacted by the Contest Sponsors by telephone at the telephone number provided on their ballot. If a selected entrant cannot be reached within three (3) days following initial telephone contact, incorrectly answers the mathematical skill-testing question which will be posed by telephone at a mutally convenient time, declines the prize, or fails to return the Declaration and Release form as specified above, Contest Sponsors reserve the right, at their sole discretion, to select another entrant or to cancel the Grand Prize.

In addition, a potential winner may be required to provide proof that he/she is the authorized account holder of the wireless account associated with their SMS entry.

Failure to comply with any of the above conditions or otherwise with these rules, will result in the disqualification of the potential winner, and a new random draw from the remaining valid entries received will be performed to award the Grand Prize and the new entrant selected must be able to be reached in accordance with the above, until such a time as an official winner is declared. If, as a result of an error relating to the entry process, drawing or any other aspect of the contest, there are more potential winners of prizes than contemplated in these Official Contest Rules, there will be a random draw amongst all eligible prize claimants to award the applicable prize.

5. WAIVER OF LIABILITY/PUBLICITY RELEASE: By entering this Contest entrants accept and agree to (i) be bound by these Official Contest Rules, including all eligibility requirements, (ii) the decisions of the Contest Sponsors and the independent judging organization, if any, which are final, binding and conclusive on all matters relative to this Contest; and (iii) waive any and all claims against the Contest Sponsors and each of their respective parents, affiliated companies, subsidiaries, licensees, distributors, dealers, retailers, printers and advertising and promotion agencies, and any and all other companies associated with the Contest, and all of their respective officers, directors, employees, agents and representatives (collectively, “Released Parties”) for any injury, damage or loss that may occur, directly or indirectly, in whole or in part, from their participation in the Contest or from the receipt or use of any prize or any travel or activity related to the receipt or use of any prize. Winner grants to the Contest Sponsors and each of their respective designers the right to publicize their name, address (city and province of residence) photograph, image, likeness, any statements they may make regarding the prize, place of residence and/or voice for advertising purposes worldwide in perpetuity in any form of media including the Internet, without any form compensation or consideration, permission or notification, unless prohibited by law.

6. GENERAL CONDITIONS: Entries are subject to verification by the Contest Sponsors. The Released Parties are not responsible, and may not be held liable, for printing or typographical errors in any Contest-related materials or for stolen, late, lost, damaged, garbled, delayed, misdirected, incomplete, or illegible entries (all of which entries shall be automatically void and not eligible for a prize). The Contest Sponsors and their respective agents and representatives are not responsible for incorrect, inaccurate transcription or loss or delay of entry or prize reply information, or for any technical or human errors associated with the Contest. If, in the exclusive judgment of the Contest Sponsors this Contest becomes compromised in any way, the Contest Sponsors reserve the right to cancel any method of entry, to void any entries submitted fraudulently, select winners from all eligible entries received prior to the act that compromised the Contest or otherwise modify or correct these Official Contest Rules within their reasonable discretion.

Persons who tamper with or abuse any aspect of the Contest or who are in violation of these Official Contest Rules, as solely determined by the Contest Sponsors, will be disqualified and all associated entries will be void. Any attempt to deliberately damage the content or operation of this Contest is unlawful and subject to legal action by the Contest Sponsors or their agents and representatives. Any person entering this Contest or trying to do so by any means which go against the intention of these Offical Contest Rules and which would be unfair to the other entrants will be automatically disqualified and the Contest Sponsors reserve the right to seek remedies and damages to the fullest extent permitted by law - including criminal prosecution. The Contest Sponsors shall have the sole right to disqualify any entrant for violation of these Official Contest Rules or any applicable laws relating to the Contest, and to resolve all disputes in their sole discretion. The Released Parties (i) make no warranty, guarantee or representation of any kind concerning any prize, and (ii) disclaim any implied warranty.

The Contest Sponsors reserve the right, in their sole discretion, to cancel or suspend the Contest, cancel any method of entry or void any entries submitted fraudulently should unauthorized human intervention, or other causes corrupt administration, security, fairness, integrity or proper operation of the Contest. In the event of cancellation, the Contest Sponsors may elect to identify the winner and award the prizes by way of random drawing from among all non-suspect, eligible entries received up to the time of such cancellations.

7. SPONSOR: The Sponsors of this Contest are Honda Canada Incorporated and Rogers Blue Jays Baseball Partnership. “TORONTO BLUE JAYS” and related marks and copyrights are trademarks of Rogers Blue Jays Baseball Partnership. All other Major League Baseball trademarks and copyrights are proprietary to the applicable MLB Entities. “ROGERS CENTRE” is a trademark of Rogers Communications Inc. All rights reserved. Copyright 2011. Rogers Blue Jays Baseball Partnership.