Honda Canada Inc. and Honda Canada Finance Inc., o/a Honda Financial Services (collectively, "Honda") sells a wide range of Honda brand products and services in Canada ("Honda Products and Services"). When you purchase, use or interact with Honda Products and Services, you may be providing Honda with your personal information. Honda understands this is a big responsibility and respects the privacy of its valued customers, and is committed to ensuring that the personal information it collects is appropriately used and protected. Honda makes every effort to ensure that customers understand the nature, purposes and consequences of the collection, use or disclosure of their personal information.
For the purposes of this Policy, personal information refers to any personally identifiable information about you, but does not include aggregate information that does not specifically identify you.
If you have any questions or concerns about this Policy, you can contact us.
1. What Does This Policy Describe?
This Policy explains how Honda may collect, use, disclose and process your information on Honda websites associated with www.honda.ca, and in some cases third-party websites, to deliver personalized advertisements based on your activities and interests.
This Policy explains how Honda may collect, use, disclose and process your information to delivery personalized advertisements based on your activities and interests. Some or all of this information may constitute personal information if Honda can use it to personally identify you.
Honda personalizes the websites associated with www.honda.ca, and also partners with network advertisers to display Honda advertising on third-party unaffiliated websites. Honda may personalize this advertising based on your activities and interests, including the actions you take when browsing on Honda's website and other websites that display Honda advertising.
For your convenience, Honda websites may contain links to third-party websites. These third-party websites have separate privacy policies and data collection practices, which Honda recommends you should review. This Policy does not cover those websites and Honda is not responsible for their privacy practices.
2. Why Does Honda Conduct Interest-Based Advertising?
Honda conducts interest-based advertising to improve your access to the Honda Products and Services most relevant to your activities and interests.
Honda believes that personalized, interest-based advertising is more helpful and relevant to you. Honda uses the information collected from our websites and other unaffiliated websites to better understand your preferences as an actual or potential Honda customer, and to improve your access to the Honda Products and Services most relevant to your displayed activities and interests.
3. How Does Honda Use Digital Markers to Collect and Analyze Your Online Information?
Like many websites, Honda uses web-tracking tools to collect information about your use of Honda's website and your online activities, so that we can better understand your web browsing and marketing preferences.
Honda and its third-party service providers (i.e. our advertising partners and analytics providers) may use web tracking tools such as cookies, web beacons, pixels and other technologies to collect information about your online activity over time and across Honda websites and unaffiliated websites.
A cookie or digital marker is generally a small text or image file that a website places on your computer to identify the program you are using (web browser, email client, etc.), or to determine when you have opened or interacted with a promotional communication from Honda.
Honda and its analytics providers may use the information from digital markers to store your preferences, such as your selected province for vehicle pricing; improve the performance of our websites and make them faster and easier for you to navigate; and also understand how you respond to promotional communications. Honda and its advertising partners may use this information to deliver future personalized Honda advertisements to you when you visit non-Honda websites within our advertising networks.
The technical information collected may include your IP address, unique device identifiers, browser type, internet service provider, hardware model, operating system and application version. When you use or interact with Honda's websites, Honda may also record certain information and store it in log files, including location information, referring and exit pages, time and date stamp, search terms and clickstream data, and the websites from which you enter or leave Honda's website. Some or all of this information may constitute personal information if Honda can use it to personally identify you.
4. How Does Honda Use Third-Party Social Networks?
Honda may use third-party social networking platforms to deliver interest-based advertising or allow you to access your Honda account. These social networks have their own policies and data collection practices.
Honda may also use third-party social networking platforms (such as Facebook, Google, YouTube, Twitter, Instagram, etc.) to show you interest-based advertisements based on your interactions with us, and to measure how you interact with those advertisements. Honda may do this using web tracking tools such as cookies, or by using features such as Facebook Custom Audiences, which converts the email address, phone number or other contact information you have provided to us into a unique value that Facebook may compare to a unique value created from information you provided to Facebook. We may also use similar advertising programs for other social networking sites you use.
You may also log into some of your Honda accounts using your third-party social network account credentials. If you do this, you may be granting Honda access to obtain some information from these social sites such as your profile data, avatar, name and/or user name, network connections, and other information associated with your particular social networking account.
These third-party social networks may also use scripts or other features that can read or place cookies from the social network you have used to log in to your Honda account. These activities may allow the third-party social network to personalize its advertising to your interests, but Honda has no access to or control over those features or any data that may be collected as a result.
For more information on the advertising and privacy policies of popular social networking platforms, please visit:
5. How Can You Control or Opt-Out of Interest-Based Advertising From Honda?
There are various preventative steps you can take if you do not wish to receive interest-based advertising from Honda. However, you may still receive online Honda advertising, although it will not be delivered to you based on your interests.
You may be able to configure your browser or device settings to control what information Honda collects. Most browsers can be configured not to accept cookies, and detailed instructions are usually available online or from the developer. However, this may prevent you from having access to certain functions and services on Honda websites.
You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow Honda to know whether you have accessed Honda emails and performed certain functions with them.
You can opt out of Honda and its third-party service providers tracking your website activities in order to deliver personalized advertising content to you. Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date. To do so, please visit the following web pages:
If you would like to control or opt out of social network advertising, please adjust your social network advertising settings, use the opt-out features provided in the social network advertisement, or visit the social networking platform links provided in Section 4 of this Policy.
Note that you may still receive online advertising from Honda on other websites or applications, but these ads will not be personalized for you based on your interests.
6. Questions About Your Personal Information
You can contact Honda at any time to discuss or update your personal information that Honda has on file.
Honda will make best efforts to ensure that your personal information is accurate and up-to-date. If you wish to access or correct your personal information or to advise Honda not to use your information for sales or marketing purposes, you may contact Honda toll free at 1-888-946-6329 (from 8:00am - 8:00pm EST Monday to Friday). You can also unsubscribe or withdraw your consent to receive commercial electronic messages at any time using the unsubscribe method provided in the communication or by contacting Honda at the number above.
7. Acceptance of this Policy
You must agree with this Policy in order to share your personal information with Honda.
By supplying your personal information to Honda or by using a Honda website, you agree to the terms of this Policy as amended from time to time. Honda may modify this Policy from time to time at its sole discretion. Changes to this Policy will be effective immediately on posting to www.honda.ca/en/privacy.
Last Updated September 6th, 2023